Diaa Asha
Human-centered design, clinical precision.
I build digital systems that are clear, intelligent, and human.
Selected Work
Projects that prove
the process
Real work with real reasoning — from AI products to rigorous UX research.
AI Product Design
Mira
A couples and family AI brain — from food decisions to health intelligence. Full product design, strategy, and AI-native interaction design.
Developer Tools
Linkshot
A Chrome extension for intelligent screenshot capture — OCR extraction, metadata tagging, and structured organization for power users and AI workflows.
AI Product
Resume Tailor
An AI-powered resume tailoring web app. Profile-based, provider-agnostic AI routing, multi-format export, and privacy-first architecture.
UX Design
X-Rate
A currency converter designed for travelers, shoppers, and investors — researched and designed with full UX process from interviews to style guide.
About
Precision meets
empathy
I'm a UX/product designer with a medical degree from Al-Farabi Kazakh National University. My clinical training taught me diagnostic thinking, empathy under pressure, and systems reasoning — skills I now apply to designing digital products.
I specialize in AI-native product design, bringing together user research, interaction design, and technical understanding to build products that are both intelligent and human-centered.
Read full story →Expertise
What I bring
UX Research
User interviews, surveys, competitive analysis, and insight synthesis.
Product Design
End-to-end product thinking from problem framing to shipped interfaces.
UI Systems
Design systems, component libraries, and scalable visual frameworks.
AI Product Thinking
Designing AI-native products with meaningful human-AI interaction.
Prototyping
Interactive prototypes that communicate design intent clearly.
Design Strategy
Aligning design decisions with business goals and user needs.
Process
How I work
A diagnostic approach to product design — structured, evidence-based, and iterative.
Understand
Diagnose the real problem through research and stakeholder alignment.
Structure
Map the system — information architecture, user flows, and content models.
Prototype
Build with clarity — from wireframes to interactive prototypes.
Validate
Test, measure, refine. Evidence over assumptions.
Let's build something meaningful together
Whether you need a product designer, a UX partner, or someone who can think across design, medicine, and AI — I'd love to hear from you.